Objective

The primary objective of the rebranding was to create a new brand, including a logo, identity, and standards that would reflect the company’s recent focus on waterscapes. The company wanted to maintain its earth-conscious and environmentally friendly core values while transitioning to the waterscape space.

Challenges

Refreshing the Brand to Reflect the Change in Services

Expand and Elevate the Audience to Connect with Customers Who Could Afford Waterscape Projects

Process

The first step in rebranding was researching the target audience and competitors locally and regionally. The agency developed a new brand based on the research that would reflect the company’s recent focus on waterscapes and speak to its elevated audience. The new logo featured the letter “W” drawn as a combination of the top of a droplet and water plants, representing the company’s commitment to being environmentally friendly. The ripples added to the peace and serenity of the logo. The agency also developed a new tagline, “Your At Home Escape,” which conveyed the idea of having a sanctuary in your backyard. The agency worked closely with the company to develop vehicle graphics, collateral, a social media brand, and a new website showcasing their latest services. The website featured a portfolio of waterscape projects, testimonials from satisfied customers, and costs that allowed the right customers to budget for their project.

Results

The rebranding succeeded, attracting new customers interested in their latest services. The new brand identity resonated with customers looking for waterscape installation and maintenance. The company came close to doubling within the first year of our efforts.

Conclusion

The rebranding was necessary for Clean Earth to adjust to the new services and attract new customers. By working with Media Vision, they were able to develop a new brand that reflected their new focus while maintaining their core values and connecting emotionally with their more upscale audience. The rebranding helped the company differentiate itself from its competitors and attract new customers.

Allowing for Growth, Expansion Both in Audience and Service Area

Skills

Creative Direction, Logo Design, Layout Design, Website Design, Print Production, Vehicle & Apparel Graphics

Team

Media Vision Advertising

My Position

Creative Director/Designer